First, let us explain what digital marketing really is. The vast majority of people think of “digital marketing” as a method to promote goods and services through the Internet. While this is not entirely incorrect, there are other terms for that: Internet Marketing, Online Marketing or E-Marketing. One of the main characteristics of digital marketing is interactive content, which means that potential consumers have the power or option to respond to those advertisements from digital devices directly and instantly. For example, users may click, reply, open web links, and even better, share the content. Based on that attribute, digital marketing is by far the best medium to advertise your company. It may come as text messages and interactive billboards in additions to all social media or email newsletter subscriptions.
Internet remains the preferable medium to launch a digital marketing campaign. It is effective, relatively affordable, flexible, and target-oriented. When talking strictly about Internet media, there are many options available including but not limited to emails, social media websites, Pay-per-Click, and smartphones apps ads. It would be a lie to say that digital marketing does not have its challenges and learning curves, but when executed properly, it has all the potential to bring exponential growth to your business. Here are some reasons of how digital marketing can help grow your business efficiently.
1. It will instantly give your business a professional look.
When it comes to marketing, first impression matters. Buyers very rarely look twice at any company that fails to impress them the first time. Online digital marketing involves the efforts to create an eye-catching business name, brand, or slogan. Thanks to the Internet, it is no longer difficult to find professional services to help you come up with an interesting custom-made company logo and other branding elements that incorporates your company emblems and catchwords. The best thing is that you can immediately put your new “symbol” to work both on your social media accounts or website.
2. You will be able to target specific categories of consumers.
A website professionally set-up filled with content that includes keywords and other SEO-properties relevant to your business will be like a magnet to attract specific categories of consumers. People rely on search engines to find the goods and services they need. If your website offers relevant information related to your products, it should appear in search engine results. It takes time to achieve good rank or being visible in the first page of search results, but if that happens It will mean that your website is optimized with good SEO and that the people who visit your website are those who are indeed interested in what you have to offer. And that is great for your business. Aside from Search Engine Optimization (SEO), another way to launch targeted-marketing is to use Paid Search, or pay-per-click (PPC), in which search engines will display your ads on top of search results for a fee. This service doesn’t come cheap, but it will give you back immediate results if done properly.
3. You will be able to sell through multiple channels.
It does not matter if you run a brick and mortar store, an online store, or even both. Digital marketing offers you the opportunity to build a loyal customer base using a lot of different channels. You can try to sell your products through your website, online forums, social media posts, email campaigns, and smartphone apps as well. The great thing about online channels is that you will get direct customers’ feedback. If you provide great products and services and treat your customers with respect, chances are that you will get rewarded with good reviews. In the event your products fail to meet certain consumers’ expectations, you still have the chance to address the complaints directly through online comments too. There are effective forms of damage control for examples offering a refund, replacing defective products, and answering questions. That is called Reputation Management.
4. Social media will put you right into your customers’ circle of trust.
Creating multiple business accounts in social media and social networking apps will allow you to interact directly with real buyers or potential consumers. You will have the chance to address their concerns and take suggestions, building that way a strong business reputation. A business that takes its consumers seriously, usually gets the respect it deserves. And it is true that in social media, you are open to all kinds of feedback including the negative/defaming ones but doing damage control through Reputation Management is also relatively easy. Many social sites don’t offer business accounts, but even personal accounts should suffice in many cases.
5. It is affordable.
Some methods mentioned above will cost you money such as the creating website or company logo, implementing effective SEO, and PPC (Pay-per-click). However, they are still more affordable compared to traditional approaches including TV commercial and print media ads. If your budget is tight, you can even do without the SEO or PCC – at least at first – and go straight to social channels instead. Assuming you already have an active account with a considerable number of followers/friends, it should not take long to promote and spread the words about your company. Target a small number of people at the beginning and expand your scope afterward. In other words, you can use your budget for product development instead and be worry free about marketing cost.
One thing is certain: digital marketing channels will help you establish a strong online presence in the market. They will raise brand awareness and recognition but will also make you accessible 24/7. Think of your website or social media account as a storefront that takes all inquiries and orders any time of the day, any day of the week.
Competition is fierce, but the Internet helps make things a little bit easier for you to start right away even if you have a limited budget. There are many creative ways to use digital channels to launch marketing campaigns such as offering giveaways, running a contest, giving exclusive promotions, or simply posting informative content about your products. An essential point of all marketing strategies is keeping the consumers engaged, and the Internet provides excellent means of communication to make it happen.
Did you know Top Level Promo can help you create an online presence for your company? We offer you Web Design, SEO, Social Media Management, Pay-per-click, Content Marketing, Reputation Management, and many more marketing products and services.
For more information please visit us at www.toplevelpromo.com